BROKEN M RANCH
— Hard Work · Family · Sacrifice —
You don't learn this from a textbook — you earn it in the arena, then you write it down. The Invisible Operation is out now: sixteen chapters on running a rodeo that holds together, including four written for the committee with no budget to hire anyone.
Paperback and Kindle on Amazon. The field playbook and free field resources are here too.
How Professional Rodeo Events Are Won or Lost Before the First Rider Nods His Head
Every year, events that look ready on paper come apart on the night. The livestock is right. The cowboys are right. What fails is everything the crowd never sees — the credentials, the briefing, the chain of command. Sixteen chapters on the plan, the gates, the run-of-show, real-time command, and five documented incident protocols. The last four are written for the committee with no operations budget and nobody to hire.
Available on Amazon · Paperback $24.99 · Kindle $12.99
Committee bulk pricing →
"The cowboy isn't a relic. He's the standard — the one this country built itself on, and the one it still needs when the work gets real."
Some people don't need the West explained to them. They feel it in their hands after a long day — in the quiet before the stock loads, in the weight of being accountable when something goes sideways and everyone's looking at you. Broken M Ranch is built for them: a book written from the arena, a field-tested operations playbook, and a growing library of hard-won knowledge. What ties it together is what always has — hard work, family, and sacrifice. The three things the West actually runs on.
Seven modules, ten templates, thirty files — the complete operational framework, built from rodeo production across committee-run, PRCA, GCPRA, PBR, and invitational events. For the person with the radio.
Ten straight answers on rodeo event operations for committees, arena managers, and stock contractors — plus free printable templates. No sign-up wall. Take what you need into this season.
More than twenty rodeo and bull riding events — mostly committee-run and volunteer-staffed, some on the professional circuit — across Arizona and the Southwest. The operation is invisible when it's done right.
Whether you've got a question about the book or the playbook — or you're ordering books or crew shirts for a committee and need an invoice instead of a checkout page — reach out. We respond to every message.
Book and playbook inquiries, committee bulk orders, crew shirts, or just to say howdy.
