Broken M Ranch

Rodeo Event
Operations Playbook

— The Field Manual for Professional Rodeo Security & Operations —

✦

Written by someone who's actually done it. More than a dozen PRCA, GCPRA, PBR, and invitational events — distilled into the step-by-step framework any committee or promoter can put to work immediately.

7 Complete Modules 10+ Ready-to-Use Templates Master Event Checklist Instant Download
Get the Playbook Instant download · No subscription · Yours to keep
Who This Is For

Built for the People
Running the Show

Rodeo Committees

You run an annual or seasonal rodeo and you're tired of reinventing the wheel every year. You need a repeatable system — not just for security, but for the whole operation from setup to teardown.

Arena Management

Your facility hosts multiple events and sanctioning bodies. You need protocols that work across all of them and a framework your staff can execute consistently regardless of who's on the marquee.

Event Promoters

You're running bull ridings, invitationals, or touring events. Security and operations might not be your background — this playbook gives you the framework so you're not figuring it out the hard way.

Stock Contractors

You know livestock. You need someone to hand you the operational framework for everything happening around it — crowd management, access control, incident response — so the whole event runs right.

The Problem

The Problem

Inside the Playbook

7 Modules. Every Phase
Covered.

01

Understanding the Rodeo Environment

Why rodeo security and operations is categorically different from general event management — animals, arena layout, sanctioning body requirements, and the unique culture of the Western crowd.

02

Building Your Security Plan

Threat and risk assessment specific to rodeo. Staffing structure, post assignments, communication protocols, and how to write a plan your team can actually execute under pressure.

03

Arena Operations & Logistics

Full event logistics framework — load-in, setup, contractor coordination, timeline management, and the operational choreography that keeps a rodeo running on schedule.

04

Gate Operations & Crowd Management

Access control systems, credential management, VIP and media handling, crowd flow design, and how to manage a full arena without creating chokepoints or incident flashpoints.

05

Event Day Execution

Morning briefings, staff deployment, real-time communication, and decision trees for common incidents. How to stay ahead of problems before they become situations.

06

When Things Go Wrong

Documented response protocols for medical emergencies, animal incidents, crowd disturbances, weather events, and arena disruptions — the scenarios every rodeo operation eventually faces.

07

Debrief, Documentation & Continuous Improvement

How to run a proper debrief, what to document for next year, and how to build institutional knowledge your committee keeps long after any one person moves on.

What's Included

Not Just a PDF.
A Complete Toolkit.

📖

Core Playbook PDF

The complete 7-module framework. Fully designed, professionally formatted, and built for field reference — not a wall of text you'll never read again.

📋

Template Pack (10+ Docs)

Ready-to-edit staffing plans, briefing scripts, incident report forms, run-of-show sheets, and credentialing templates. In Word and Google Docs format so you can make them yours immediately.

✅

Master Event Checklist

A single printable checklist covering every phase from 90 days out through post-event debrief. Print it, hand it to your team lead, run your event.

Who Wrote This

Written From
the Ground Up

Broken M Ranch

Broken M Ranch

Rodeo Security & Operations Consulting

This playbook wasn't written from the bleachers. It comes from more than five years and over a dozen professional rodeo events — running security and operations at the PRCA, GCPRA, PBR, and invitational level.

That means pre-dawn setup calls, day-of incident response, staff briefings in parking lots, and post-event debriefs that ran past midnight. The framework in this playbook is what actually worked — field-tested, refined event after event, and written down so you don't have to learn it the hard way.

PRCA Events GCPRA Events PBR Events 20+ Productions 5+ Years
Get the Playbook

Choose Your Tier

Entry The Playbook $47 One-time purchase · Instant download
  • Complete 7-module PDF playbook
  • Master event checklist
  • Digital download, yours to keep
Get the Playbook
Most Popular Full Kit $97 One-time purchase · Instant download
  • Complete 7-module PDF playbook
  • Full template pack — 10+ documents
  • Master event checklist
  • Staffing calculator spreadsheet
  • Word & Google Docs format
  • All future updates included
Get the Full Kit
Premium Kit + Consult $197 Playbook + 60-min strategy session
  • Everything in the Full Kit
  • 60-minute 1-on-1 strategy call
  • Event-specific Q&A and review
  • Custom recommendations for your event
  • Priority email follow-up
Book the Session

30-Day No-Questions Guarantee

If you go through this playbook and don't feel like it was worth every dollar, email us within 30 days for a full refund. No hoops, no forms. We stand behind the work.

Questions

Straight Answers

Is this specific to any one sanctioning body?

No. The framework is built to work across PRCA, GCPRA, PBR, and independent invitational events. Where requirements differ between bodies, those differences are called out specifically. The core operations and security principles apply across all of them.

What format does it come in?

The playbook is a PDF. The templates come in both Microsoft Word and Google Docs format — whichever your team uses. The checklist is a printable PDF. Everything downloads immediately after purchase.

I'm new to rodeo operations. Is this too advanced?

This playbook was specifically written to be useful whether you're running your first event or your fifteenth. Module 1 starts with the fundamentals. It builds from there. If you're new, read it front to back. If you're experienced, use it as a framework to fill the gaps in your current system.

Can I share this with my committee or team?

Your purchase covers your committee or organization — share it with the people running your event. We only ask that you don't redistribute it publicly or resell it. The templates especially are designed to be used by your whole team.

What if I need more than the playbook — on-site support or custom planning?

The Kit + Consult tier gets you a 60-minute strategy call to apply the framework directly to your event. For full on-site consulting engagements, visit the consulting page at brokenm.com or reach out directly.

What's your refund policy?

30 days, no questions. If you read this and feel like it didn't deliver what we promised, email us and we'll refund you in full. We're confident enough in the work that this isn't a risk we're worried about.

Run a Clean Event.
Every Time.

The framework is here. The templates are ready. Put them to work.

Get the Playbook