Gear That
Means Something
Not built for the stands. Built for the people working the arena — the gate crew, the security staff, the committee, the contractor. Four pieces. Printed when you order, shipped direct.
Shop the GearThe First Drop
The Broken M mark in 3D puff embroidery. Structured front, mesh back, adjustable snapback.
Wordmark on the front, full brand on the back. Soft CVC blend that holds its shape.
Long sleeves cut for sun, not cold. Lightweight cotton for Arizona afternoons.
Sponge fleece for the hour before everyone else is moving. Kangaroo pocket, lined hood.
Order Direct
Every piece is made when you order it. Nothing sits in a warehouse waiting, and nothing gets overstocked. Sizes run XS to 3XL depending on the piece, and every product page carries a real size chart.
Shop All GearFree shipping on orders over $65. Ships from the print facility in 2–5 business days.
The black Event Operations shirt you might see on the crew at a rodeo isn’t part of the line and isn’t for sale. That one’s issued to the operators working the event, not sold.
"The gear line was never meant to be a souvenir shop. It's meant to be worn by people who understand what the brand stands for because they've lived the same thing — the gate at midnight, the radio call before the stock loads out, the clean event nobody remembers because nothing went wrong."
Four pieces. Made to last.